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Testimonials

What our clients say about us

Richard L.
"William was great as our selling agent, he seemed to be always available. Everything happened in the time frame exactly as he described it. Advised us on pricing which led to multiple offers over asking. Put up with our anxieties and concerns and had a great sense of humor throughout. And when we had moved out of town, he met..." "William was great as our selling agent, he seemed to be always available. Everything happened in the time frame exactly as he described it. Advised us on pricing which led to multiple offers over asking. Put up with our anxieties and concerns and had a great sense of humor throughout. And when we had moved out of town, he met with contractors and inspectors without our having to manage the process. We would work with William again in a heart-beat."
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Jay K.
"William is awesome, and my wife and I really enjoy working with him. His deep expertise in real estate and lending is invaluable and he is great in guiding you through the process from start to finish, making sure that all the critical milestones and deadlines are met. William is a straight shooter and I really appreciate the..." "William is awesome, and my wife and I really enjoy working with him. His deep expertise in real estate and lending is invaluable and he is great in guiding you through the process from start to finish, making sure that all the critical milestones and deadlines are met. William is a straight shooter and I really appreciate the perspective he brings to the process. I know that I can rely on him to give me true pros and cons of a situation, as well as an accurate lens on what needs to happen to meet our goals, whether it be on the seller or buyer side."
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Mimi T.
"My husband and I are quite enamored with William Freeman. He helped us sell our SoMa loft, and now buying a single family home. We decided to sell our loft when the condo market had just began to soften. William was strategic with his pricing to ensure we get the proceeds we wanted. When we encountered unforeseen obstacles, W..." "My husband and I are quite enamored with William Freeman. He helped us sell our SoMa loft, and now buying a single family home. We decided to sell our loft when the condo market had just began to soften. William was strategic with his pricing to ensure we get the proceeds we wanted. When we encountered unforeseen obstacles, William never lost his cool, and helped navigate us to our end goal, the sale. As we began our search for a new home, William tirelessly handheld us through many home tours, and offered valuable advice about each prospective home. His detailed comps were instrumental in developing realistic offers and ultimately a winning offer. Despite being a bit of a control freak, I completely trusted William's judgement and execution. We went through a careful initial selection process when choosing an agent, and in the end, William outperformed in all criteria. He is reliable, responsive, and consistent with his approach. He is experienced, knowledgeable, and very accurate with his market comps. He has the range to handle transactions of all sizes, and throughout varying neighborhoods/cities. He has the skills and the composure to navigate through complex deals. * He is well connected, and offered us numerous resources to simplify our lives during a disruptive transition. I've worked with a number of real estate agents in my lifetime, and hands down William is as good as it gets."
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Alfonso B.
"William provided excellent service while under time pressure. I was renting a place for $5000/month. Everything was going fine until the landlord raised the rent to 6200 which I could not afford. This left me 60 days to find a new living situation. After deciding that it was time to buy, I found William on another property li..." "William provided excellent service while under time pressure. I was renting a place for $5000/month. Everything was going fine until the landlord raised the rent to 6200 which I could not afford. This left me 60 days to find a new living situation. After deciding that it was time to buy, I found William on another property listing and interviewed him with my parents and decided to go with him based on his knowledge of the market and him providing realistic expectations. He put me on plan of getting me pre approved first from a lender and once that happened we went looking for a property. William provided excellent service by picking me up on time and taking care of the scheduling for seeing places. I only had to show up which was nice. We found one property that I liked for 800K. Against his realistic advice I offered below market at $750K and did not get the property. On the next property we saw the list price was $780K. After a detailed comps analysis that William put together he suggested I offer $780K, my budget was $800K which seemed fair which I did. The seller than countered $825K. William using his negotiating skills believed that this offer was not entirely credible and that the property was not worth that and that I should not pay that. Therefore, after in depth discussion we offered $790K and got the property. William essentially was right on the money on this one and I got a great condo in nob hill. After hearing horror stories of people taking 6 months to find a place William found me a place that had everything I needed quickly and at market price. I would therefore highly recommend William for you real estate needs."
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Bobby O.
"William has gone above and beyond to help us sell our San Francisco home and purchase a new one in San Rafael. When were we running out of options for a new home he found us the perfect house off market. We have had a few bumps in the road with our closing but he has been there right from the start and always follows up. He a..." "William has gone above and beyond to help us sell our San Francisco home and purchase a new one in San Rafael. When were we running out of options for a new home he found us the perfect house off market. We have had a few bumps in the road with our closing but he has been there right from the start and always follows up. He always has your best interest when he is representing. We highly recommend him for all your needs."
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Pam K.
"Magically, William stepped in after I had spent several months missing out on bids in a very competitive market. He calmly presented new options for consideration. As soon as I said I was interested, he moved to very efficiently make it a reality. He has been a pleasure to work with. William is available 24/7 and has a work e..." "Magically, William stepped in after I had spent several months missing out on bids in a very competitive market. He calmly presented new options for consideration. As soon as I said I was interested, he moved to very efficiently make it a reality. He has been a pleasure to work with. William is available 24/7 and has a work ethic to match. I happily recommend."
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Geremy C.
"It was my first home sale, and William provided the guidance to help me get it done right. He's been doing this a while, he's confident, knowledgeable, and his end results selling back it all up. With his advice, he helped me avoid many pitfalls, notably surrounding staging, painting, popcorn removal, general upgrades, and se..." "It was my first home sale, and William provided the guidance to help me get it done right. He's been doing this a while, he's confident, knowledgeable, and his end results selling back it all up. With his advice, he helped me avoid many pitfalls, notably surrounding staging, painting, popcorn removal, general upgrades, and selling logistics. He worked with me to find the right listing and selling price. I know without a doubt we got the high end of what the market was willing to offer. He always responded promptly to my emails, phone calls, and when it came time to being onsite for open houses and private showings, he was always early, making sure everything was setup and looking great before the engagement. I'd recommend William in a second, and would feel lucky to be able to have him as my selling agent the next time around."
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Claudette A.
"William is the Best! As a long-time resident of San Francisco, I was impressed with his knowledge of all neighborhoods and their pros and cons as well his ability to find properties appropriate to my needs and desires. His expertise in guiding me through the process was crucial. He always answered questions and met requests c..." "William is the Best! As a long-time resident of San Francisco, I was impressed with his knowledge of all neighborhoods and their pros and cons as well his ability to find properties appropriate to my needs and desires. His expertise in guiding me through the process was crucial. He always answered questions and met requests cheerfully and patiently and, most important, was successful in a difficult negotiation to win the bidding process for the purchase of the perfect property. Through the entire process William was kind, patient, courteous and the ultimate gentleman. I would always want William on my team and recommend him to anyone purchasing property in the Bay Area and he will be my first call when it is time to sell my current home."
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Sang A.
"William was great! It was our first time selling and he was always on standby to make sure we were comfortable with the status of our home. The buyer had issues with their loan (to no fault of their own) and William was on top of it, proactively coming up with a contingency plan so we were not inconvenienced at all. The proce..." "William was great! It was our first time selling and he was always on standby to make sure we were comfortable with the status of our home. The buyer had issues with their loan (to no fault of their own) and William was on top of it, proactively coming up with a contingency plan so we were not inconvenienced at all. The process overall was fast and easy for us. Our listing looked amazing and William knew the right things to highlight in our area."
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Erik G.
"I am very fortunate to have worked with William. As a first-time home buyer, I am completely clueless when it comes to the entire buying process, but William made sure that I am up to date with all the information he had. Even though I encountered several bumps along the way, he worked very hard to ensure that the entire proc..." "I am very fortunate to have worked with William. As a first-time home buyer, I am completely clueless when it comes to the entire buying process, but William made sure that I am up to date with all the information he had. Even though I encountered several bumps along the way, he worked very hard to ensure that the entire process is as smooth as possible for me. If not for William, I would have never gotten the deal at all! I highly recommend William to anyone looking to buy a home!"
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Alison L.

"William helped us sell our San Francisco house. He was always professional, prompt, caring and thoughtful. He was very responsive and responsible. He relieved a lot of the pressure and stress for us and we would highly recommend him."
Christopher M.

"William was terrific during this entire process. Buying a home in the San Francisco market can be tricky, difficult and sometimes frustrating. William provided guidance, insights and recommendations along the way that ultimately landed us in the perfect home. Thank you for all of your support."
Rob K.
"With William's tireless help, I just closed on the sale of my condo at Alamo Square. This sale had challenges going into it , on both sides, and William didn't hesitate to take on the challenge. From my being in Chapter 13 bankruptcy to the buying party's bank not wanting to write a loan because of my HOA's method of securing..." "With William's tireless help, I just closed on the sale of my condo at Alamo Square. This sale had challenges going into it , on both sides, and William didn't hesitate to take on the challenge. From my being in Chapter 13 bankruptcy to the buying party's bank not wanting to write a loan because of my HOA's method of securing its liability insurance, William was masterful at getting past these hurdles as well as others that came up along the way. Adding to the stress, I moved cross country and started a new job before the condo was sold. He was able to leave me out of most of the day to day hassles and only involve me when absolutely needed keeping my already high stress level from skyrocketing. William knows his stuff, and I have no doubt that this sale finally closed only because of his experience, resources and dedication. I would recommend him to others in a heartbeat."
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Gilbert C.
"Its been about 15 days since I moved into new home with my roommate and each day we love our home/household more and more. Moving took a lot of time and energy but it was worth every bit of effort. This dream come true would not have happened without the intelligence, insight, and fortitude of my amazing real estate agent, Wi..." "Its been about 15 days since I moved into new home with my roommate and each day we love our home/household more and more. Moving took a lot of time and energy but it was worth every bit of effort. This dream come true would not have happened without the intelligence, insight, and fortitude of my amazing real estate agent, William Freeman. He made a commitment to help me and never gave up. Prior to this, I almost gave up due to exhaustion and feeling near hopeless against all odds in a housing market fraught with maddening competition, exorbitant home pricing, and a dearth of real estate properties. Not to mention, agents who were not as skilled in helping find the home of my dreams. William changed all of that within one month of a miracle move towards home ownership. I will always be ever grateful to William for persevering with me in the most difficult of real estate markets here in San Francisco, California. Gratefully."
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2018 Five Star Award Winner

2018 Five Star Award Winner
"Five Star Professional partnered with San Francisco magazine to identify real estate and mortgage professionals in the San Francisco area who deliver outstanding service and client satisfaction. The Five Star Professional research team contacted thousands of recent homebuyers, as well as other consumers. The research methodol..." "Five Star Professional partnered with San Francisco magazine to identify real estate and mortgage professionals in the San Francisco area who deliver outstanding service and client satisfaction. The Five Star Professional research team contacted thousands of recent homebuyers, as well as other consumers. The research methodology allows no more than 7 percent of professionals in each category to receive the award."
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San Francisco Magazine

San Francisco Magazine
"One of the most important aspects of listing a home is your marketing plan. William has partnered with Compass to drive this comprehensive plan smoothly so homeowners can be assured their home will be presented in the best light with the most exposure. In today's market, a Realtor® not only needs to be technology-driven, but ..." "One of the most important aspects of listing a home is your marketing plan. William has partnered with Compass to drive this comprehensive plan smoothly so homeowners can be assured their home will be presented in the best light with the most exposure. In today's market, a Realtor® not only needs to be technology-driven, but also needs to nurture their relationships with other professionals. Through his broker-and-agent relationship, you can count on William going above and beyond to bring closure to your sale."
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Dan H.
""As a first-time homebuyer I was very nervous at first, but William took the time to coach me and answer my many questions in as much detail as I needed to feel truly confident. He and his team were flexible, never pushy, always willing to join me on a lengthy series of property tours, and consistently responded promptly to a..." ""As a first-time homebuyer I was very nervous at first, but William took the time to coach me and answer my many questions in as much detail as I needed to feel truly confident. He and his team were flexible, never pushy, always willing to join me on a lengthy series of property tours, and consistently responded promptly to all emails and phone calls. William's tenacity, candor, experience and industry connections made him an invaluable ally throughout what would otherwise have been a daunting and arduous process. I'm thrilled with the result and would recommend him to anyone. Thank you William!""
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Ana K.
""We were lucky to connect with William and we're glad he was our agent in the process of buying our first condo. He was patient and flexible when accommodating our tours and meetings on Sundays and in the evenings. He was also very knowledgable in explaining mortgage and real-estate terminology and going over details of contr..." ""We were lucky to connect with William and we're glad he was our agent in the process of buying our first condo. He was patient and flexible when accommodating our tours and meetings on Sundays and in the evenings. He was also very knowledgable in explaining mortgage and real-estate terminology and going over details of contracts during our long zoom calls. William helped us find the right place, in the right area -- we're very grateful and would recommend him to anyone!""
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Gideon S.
""Wow! I can't say enough about Mr. William Freeman and what he meant for me and my family as we attempted to purchase our first home. To compound it, we were buying our first home in the San Francisco Bay Area. It was important to us that we had an agent who could identify with us. After searching online, I came across Mr. Fr..." ""Wow! I can't say enough about Mr. William Freeman and what he meant for me and my family as we attempted to purchase our first home. To compound it, we were buying our first home in the San Francisco Bay Area. It was important to us that we had an agent who could identify with us. After searching online, I came across Mr. Freeman's profile. His reviews were stellar so I thought, let's go with him. I contacted Mr. Freeman via email and the response was almost immediate. Our first meeting was at our apartment, and it was evident that Mr. Freeman was the right choice. He listened attentively to our needs and what we could afford. He never pressured us in one direction or the other but offered advice based on his expertise of what he would do if he was in our situation. Throughout the entire process, he maintained this. Always advising, never pressuring. Mr. Freeman kept us grounded, even when we became impatient or despondent when our offers were rejected or when we were outbid. A few things I appreciated about Mr. Freeman. He was honest with us throughout the process. He was reliable and ALWAYS on time. He was absolutely knowledgeable about real estate in the Bay Area. As evidence of this, we have gone back to Mr. Freeman several times just to ask him questions about Bay Area real estate. Even with no obligation to respond, he does, and his responses are thoughtful and resourceful. We highly recommend Mr. Freeman, and wish him all the best as he continues to serve his clients.""
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Matt D.
""William goes above and beyond the typical transactional “agent to client” model of engagement. As first time home buyers, William has provided my fiancé and I with a wealth of knowledge that has enabled us to better understand the market and opportunities within. We are forever grateful for William’s patience and educational..." ""William goes above and beyond the typical transactional “agent to client” model of engagement. As first time home buyers, William has provided my fiancé and I with a wealth of knowledge that has enabled us to better understand the market and opportunities within. We are forever grateful for William’s patience and educational insights offered throughout our home buying experience""
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Sinead N.
""Being a first-time homebuyer, I was incredibly overwhelmed by all of the lingo I didn't understand, acronyms I didn't know, and technicalities I couldn't wrap my head around. William not only walked me through each and every step, but made sure to teach while doing so. He had my best interests at heart, and never made me fee..." ""Being a first-time homebuyer, I was incredibly overwhelmed by all of the lingo I didn't understand, acronyms I didn't know, and technicalities I couldn't wrap my head around. William not only walked me through each and every step, but made sure to teach while doing so. He had my best interests at heart, and never made me feel pressured to make a decision I wasn't 100% behind. He was honest and transparent, and I ultimately ended up with the perfect home. I wish I knew more people who I could recommend William to, because he truly was the best realtor I could have asked for. He and his team communicated quickly and effectively, both to me as well as with other listing agents. I couldn't be more grateful!""
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Alen I.
""In the spring of 2018 Mr. Freeman had helped me find a property which I'm now happy to call my home. To date I am convinced I could not have found a better all-around fit. As a first-time homebuyer I had found confidence in the process with Mr. Freeman's intuitive approach and ready advice. He had also expertly navigated thr..." ""In the spring of 2018 Mr. Freeman had helped me find a property which I'm now happy to call my home. To date I am convinced I could not have found a better all-around fit. As a first-time homebuyer I had found confidence in the process with Mr. Freeman's intuitive approach and ready advice. He had also expertly navigated through unforeseen circumstances on the seller side. I would not hesitate to recommend The Freeman Group to anyone looking to buy or sell property in the Bay Area.""
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Tanuja P.
""William Freeman has truly been an outstanding and professional Agent! Not only is he highly resourceful and extremely skilled at his profession, - and all the while he is patient and takes the time to explain all procedures and information in a manner that one can comprehend. William is really thoughtful and presents all the..." ""William Freeman has truly been an outstanding and professional Agent! Not only is he highly resourceful and extremely skilled at his profession, - and all the while he is patient and takes the time to explain all procedures and information in a manner that one can comprehend. William is really thoughtful and presents all the best options, explains the outcomes of each option and suggests the ideal path to choose. He has truly helped me in innumerable ways! I highly recommend him and I am thankful for his help and expertise!""
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Nathaniel J.

""Worked with Mr. Freeman on multiple deals. Excellent experience. I highly recommend him for your next deal! " "
Tim K.

""My wife and I have done three real estate transactions with William Freeman as our agent (two sales and one purchase). He has made them all very easy. Highly recommended!""
Chase R.
""William guided us through two home purchases and one home sale, and I couldn't be happier. He quickly calibrated what we were looking for and coached us through our first and second home-buying processes. He helped us navigate a challenging market (San Francisco) and worked quickly to help us win. If I could only use one wor..." ""William guided us through two home purchases and one home sale, and I couldn't be happier. He quickly calibrated what we were looking for and coached us through our first and second home-buying processes. He helped us navigate a challenging market (San Francisco) and worked quickly to help us win. If I could only use one word to describe our relationship, it's "trust." William is part of the family!""
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Yolanda E.
"The process of selling my house was a long and stressful one. William & Bistra were a rock throughout the whole process. I honestly don't know if I would have been able to hang in there without their support and hard work. They truly went above and beyond even holding open houses every weekend the house was on the market. Tha..." "The process of selling my house was a long and stressful one. William & Bistra were a rock throughout the whole process. I honestly don't know if I would have been able to hang in there without their support and hard work. They truly went above and beyond even holding open houses every weekend the house was on the market. Thank you so much for everything! "
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Yolanda E
"The process for selling my house was a long and stressful one. William & Bistra were a rock throughout the whole process. I honestly don't know if I would of been able to hang in there with out there support and hard work. They truly went above and beyond even holding open houses every weekend the house was on the market. Tha..." "The process for selling my house was a long and stressful one. William & Bistra were a rock throughout the whole process. I honestly don't know if I would of been able to hang in there with out there support and hard work. They truly went above and beyond even holding open houses every weekend the house was on the market. Thank you so much for everything!"
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Work With Us

One of the most important aspects of listing a home is the marketing plan. William is partnered with Compass to drive this comprehensive plan smoothly so homeowners can be assured their home will be presented in the best light with the most exposure. Work with William, contact us today to get the best representation!